Entering and reaching the finals of a well-respected industry or community awards scheme can provide many positive outcomes for your public relations. It can:
· enhance your reputation
· demonstrate that you are an expert in your field
· set you apart from your competitors, and
· raise awareness about your organisation, and
However, entering awards can become a full time job so you need to be selective about which ones you enter. Some factors you may wish to consider before deciding are:
· whether there is an entry fee
· the deadline
· the suitability of the award categories
· whether you can provide good examples to meet the judging criteria
· previous finalists
· how winning would help you to fulfil your PR and marketing strategy
· if shortlisted, will you need to give a presentation, will you be interviewed by the judges
· if there is an awards dinner, is it on a date you can attend and at a venue you can reach?
One advantage of entering an award is that it does force you to take a step back and review your business. So, even if you do not reach the finals, it can be a very worthwhile exercise.
Whether you are selected as a finalist or a winner, having third party endorsement is good for business. It is an independent judgement that says you are one of the best.
Being recognised through an awards scheme is also good for employee motivation because let’s face it, being commended for a job well done gives a fantastic boost to morale.
Winning an award can also be good for attracting new talent as it shows prospective employees that your business is successful and is going places.
Finally, the positive PR opportunities are endless so be sure to maximise your moment of glory.