Blogs & Toolkits

We love to share our knowledge and expertise and help businesses improve their communications and engagement with stakeholders. 

Latest Post

Illustration of a parachute heading for a target. Focused communication

Fit for 2024

How Essential PR & Marketing has repackaged its services to make them relevant to the communication challenges facing businesses in Hampshire and Surrey in 2024.

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Crisis communications checklist

Crisis communications checklist

Coronavirus – best practice checklist and advice for schools, charities and voluntary organisations about communicating during a crisis.

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Building good relationships

Building good relationships

Why it is important to spend time on building and nurturing relationships and how it can damage your reputation if you neglect this important area of communication.

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Recruiting volunteers

Recruiting volunteers

How to use PR and marketing techniques to recruit the right volunteers for your organisation.

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Stating the case for having a PR and marketing strategy

Stating the case for having a PR and marketing strategy

We put the case for having a PR and marketing strategy and look at why planning ahead and adopting a 'little and often' approach works.

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Communicating with volunteers

Communicating with volunteers

Healthy, flourishing communities rely on the contribution and commitment of volunteers. To celebrate Volunteers’ Week, we have put together a brief guide to help schools, charities and not for profit organisations communicate better with volunteers.

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Is sponsorship right for your business?

Is sponsorship right for your business?

From school PE kits to major sporting events, there are so many sponsorship options available to businesses but how do you decide if the opportunity is right for you?

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How to get sponsorship

How to get sponsorship

Organisations that have historically depended on grants from the public purse have had to become increasingly creative in how they fund their activities. In this ‘How to….’ guide, we explain how you can put together an attractive sponsorship proposal.

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How to make your newsletter work for you

How to make your newsletter work for you

If you rely on support from the local community or need people to regularly use your services, staying in regular contact is vital. Here's a checklist of why newsletters work for our clients.

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A checklist to help you maximise PR opportunities

A checklist to help you maximise PR opportunities

When you win an award, you can expect to go on a bit of a rollercoaster ride. To stay in control of your PR and to ensure you do not miss out on opportunities for positive publicity, we’ve put together a 15 step checklist of things to do.

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