Discovering brand and client personality

Background

K H Nutrition Coaching won a complimentary brand personality workshop.

What we did

Using the archetypes toolkit, storytelling and a process of elimination, we identified which character best represents K H Nutrition Coaching.

We also used the toolkit to identify which archetype best represents K H Nutrition Coaching’s ideal client.

Highlights

• The characters which revealed themselves as being the most representative of K H Nutrition Coaching and the business’s ideal clients were very authentic choices.
• The knowledge can be used as a compass to guide decision-making.
• Knowing the business’s personality will help K H Nutrition Coaching speak with an intentional and consistent voice.
• Creation of a safe and supportive space to explore.
• Many ‘light bulb’ moments which came from looking at the business in a creative way.
• Achievement of a human element to branding and client segmentation.

Testimonial

“Julie's Archetypes Workshop provided invaluable insight into my business's core values and vision of future growth. It also allowed me to build a clear picture of my ideal potential clients - not in the standard terms of age, wealth bracket or occupation, but of their needs, experiences and how I can help. This is a fascinating session, guided sensitively and expertly by Julie - I would thoroughly recommend it.”

Kate Houldsworth, K H Nutrition Coaching

Read Kate’s reflections on the workshop on LinkedIn.